1990
Creation of Chicford Woman Underwears
Year 1990 was the year in which the first women’s product line was introduced for the first time in the market. By then, it was becoming apparent and a norm where many women have reached the top of their careers. To celebrating and glorifying success, it was nice to bring awareness to public by catching the public by pleasant surprise.
Celebrating Exceptional Women: Limited Edition Collection Honoring Global Achievements
This special collection was limited and launched in commemoration of the women’s success around the world for their key positions, such as, prime minister, CEO, physicians, politicians, lawyers, CEOs to name a few. This is no easy task as the women have many obligations apart from their careers like being a wife, mother, daughter, employer, to name a few. With a female fan base in mind, we brainstormed and researched how average women spend their days before drawing, sketches, and actual patterns.
Additionally, this special women underwear collection was manufactured with all imported materials from Japan at that time, that led the way R&D, especially in fabrication. The material was super-soft and comfy to wear, yet not holding on too tight, giving ones much needed confidence to accomplish their daily routines.
