1987
Chicford with Innovation
Having a strong passion in providing the best does not stop us from venturing into a new major category. It was also at this time regular customers had sent in massive requests for us to manufacture upper body innerwear.
At the time, consumers had relatively little choice over what and where to buy.
Chicford Innerwear: Crafting Comfort and Tradition for New Generations
It was at this moment that Chicford where we assembled technology, raw materials, and imported and local talents to draw up blueprints for a whole new business unit to handcraft most comfortable for market.
Till today, Chicford innerwear still stays strong serving newer generations on the same promise of nothing less but high level of dependability, comfort, and sense of pride tradition.
