1985
BIRTH OF CHICFORD
It was the first year where we began the first Chapter with the belief in goodness, high-class, sophistication and quality can really coexist and transcend across brand and product. Inspired by unparalleled quality and sophistication like Haute Couture and Luxury fashions, the garment culture that is also accessible to everyone with great pride. We began our journey assembling the best team with talents to lay foundation crafting fine garment pieces as we dream of. Not only, we recruit the best people but we also comb through best sourcings to help manufacturing Chicford garments.Based on these beliefs and commitments since our founding yeat, the company has been making quality apparel for consumers for all ages.
Chicford's Journey: From Impossible to Iconic in Casual Wear, Thanks to Fans and Innovation
- Through rigorous planning and careful executions, hard work begins to pay off. It was through these dedications, techniques, craftsmanship, researches and skills have begun to take shape and strengthen into distinct Chicford craftsmanship.
- The first product was born, underwear for men. To many people, an underwear piece is the most understated garment, it remains invisible to all, yet it is the most important piece of garment yet for men. In 1985, market research was commissioned exploring body anatomy of men to properly fit men's for best comfort and flexibility.